RIXOS HOTELS radamis egypt (2017)
In 2017, I was commissioned by Rixos Hotels to design their exhibition booth for ITB Berlin 2017, one of the world’s leading travel and hospitality trade fairs. The objective was to create a space that authentically reflected the brand’s luxurious identity while introducing a fresh, contemporary edge that would stand out among global competitors.
My role encompassed the full spatial and visual design process. From conceptual development to the final floor plan and visitor flow strategy. The booth was designed to be both visually striking and highly functional, balancing open accessibility with defined zones for client interaction, presentation, and brand storytelling. The layout encouraged natural circulation, inviting guests to explore while maintaining a sense of exclusivity and sophistication aligned with the Rixos Hotels brand.
The result was a cohesive, immersive environment that effectively communicated the essence of Rixos Hotels and enhanced their presence at the event.